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Want to Write Better Headlines? Use These 7 Tips!

  • By Robert Krenz
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  • Category: Content Marketing Tips

It has more than likely come to your attention that headlines really do matter. We rely on them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, or even an infographic. Your headline is arguably the most crucial part of your content, Read More…

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Why Your Content Has No Afterlife

  • By Robert Krenz
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  • Category: Content Marketing Tips

Given all the effort you’ve most likely put into your content, it’s downright heartbreaking when you see what you’ve slaved over falls flat when it’s published. Nobody reads, no one shares, not one person comments. The very elements you were shooting for in hopes of it going viral are just not there. No one hits Read More…

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Here’s Why Mobile is Relevant Right Now

  • By Robert Krenz
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  • Category: Mobile Marketing

When the bare fact is that more than 75 percent of us can’t part ways with our smartphone to visit the bathroom, it’s time to declare that we are without a doubt a mobile-obsessed generation. It has so intricately woven itself into our daily lives that many of us can’t remember a time when it Read More…

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Need a Lead Magnet to Attract More Subscribers?

  • By Robert Krenz
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  • Category: Email Marketing

If you’re trying to develop an email list of prospects, you’ll need something of value that’s specific to your desired audience to attract them. What is a lead magnet and how do you implement them? All of us need fresh leads, and the most effective way to acquire them is to offer people something of Read More…

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Why Aren’t Your Pages Appearing in Google Local?

  • By Robert Krenz
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  • Category: Content Marketing Tips

You have a local business and you depend on your local listings to bring you the business that keeps the doors open. Being found on the first page of Google is a major component in your business going forward. While that’s natural, there’s usually a fairly easy to find reason for this decline, and as Read More…

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What do You Need to Rank in the Google Organic Search Results?

  • By Robert Krenz
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  • Category: Content Marketing Tips

Securing the top spot in the Google search results is a worthy goal, one that can bring a ton of traffic to your pages. It’s claimed that the top spot can garner as much as 44% of the search traffic for a particular keyword. Having said that, Google doesn’t make it easy on us, coming Read More…

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Crafting Your Social Media Posts for More Clicks

  • By Robert Krenz
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  • Category: Foundlocals

There may be few things more frustrating than spending a ton of time and effort on social media only to see those efforts go to naught when almost no one bothers to comment, engage share, or worst all, not click on your links. It takes a great deal of effort to make your social accounts Read More…

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Learn How to Best Use Google My Business

  • By Robert Krenz
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  • Category: Content Marketing Tips

The latest offering from the folks at Google is specifically relevant to small and local business. Google My Business is a one-stop page for merchants to look after their presence on various Google products, from search, maps and Google+, Google Analytics, as well as Hangouts. This is Google’s attempt to steal some of Facebook’s thunder, Read More…

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Visual Marketing Is Key to More Traffic and Sales

  • By Robert Krenz
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  • Category: Content Marketing Tips

Visual marketing is coming to a screen near you. Actually, it’s already there! The practice of using videos, images and other content connected with some visual element, (such as blog posts) is getting massive attention now as these mediums show themselves capable of driving far more traffic and sales than simple text. The social world Read More…

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How to Know the Frequency You Should be Emailing Your List

  • By Robert Krenz
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  • Category: Email Marketing

So how frequently can you communicate with your email lists? That’s a common question for marketers starting with email marketing. On the one hand you don’t want to alienate the very people you’re wanting to charm, but at the same time you also want to be able to deliver top-notch, relevant content to help keep Read More…

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