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Want to Write Better Headlines? Use These 7 Tips!

  • By Robert Krenz
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  • Category: Content Marketing Tips

It has more than likely come to your attention that headlines really do matter. We rely on them in most phases of our business these days, whether they are in the form of an ad, a blog post, a video, or even an infographic. Your headline is arguably the most crucial part of your content, Read More…

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Why Your Content Has No Afterlife

  • By Robert Krenz
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  • Category: Content Marketing Tips

Given all the effort you’ve most likely put into your content, it’s downright heartbreaking when you see what you’ve slaved over falls flat when it’s published. Nobody reads, no one shares, not one person comments. The very elements you were shooting for in hopes of it going viral are just not there. No one hits Read More…

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Why Aren’t Your Pages Appearing in Google Local?

  • By Robert Krenz
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  • Category: Content Marketing Tips

You have a local business and you depend on your local listings to bring you the business that keeps the doors open. Being found on the first page of Google is a major component in your business going forward. While that’s natural, there’s usually a fairly easy to find reason for this decline, and as Read More…

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What do You Need to Rank in the Google Organic Search Results?

  • By Robert Krenz
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  • Category: Content Marketing Tips

Securing the top spot in the Google search results is a worthy goal, one that can bring a ton of traffic to your pages. It’s claimed that the top spot can garner as much as 44% of the search traffic for a particular keyword. Having said that, Google doesn’t make it easy on us, coming Read More…

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Learn How to Best Use Google My Business

  • By Robert Krenz
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  • Category: Content Marketing Tips

The latest offering from the folks at Google is specifically relevant to small and local business. Google My Business is a one-stop page for merchants to look after their presence on various Google products, from search, maps and Google+, Google Analytics, as well as Hangouts. This is Google’s attempt to steal some of Facebook’s thunder, Read More…

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Visual Marketing Is Key to More Traffic and Sales

  • By Robert Krenz
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  • Category: Content Marketing Tips

Visual marketing is coming to a screen near you. Actually, it’s already there! The practice of using videos, images and other content connected with some visual element, (such as blog posts) is getting massive attention now as these mediums show themselves capable of driving far more traffic and sales than simple text. The social world Read More…

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See How to Create a Freebie to Give Away That Sets You Apart

  • By Robert Krenz
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  • Category: Content Marketing Tips

These days it’s not enough any more to get people to opt-in to your email list just by your invitation. You need to be able to give them something of value as an enticement to sign up if you wish to reach good numbers. The conventional wisdom you’ll hear from people is to find an Read More…

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6 Easy Ways to Screw Up Your Landing Pages

  • By Robert Krenz
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  • Category: Content Marketing Tips

Your landing pages are among the most critical pieces of virtual content you’ve got, and we need to take all measures to ensure they perform to optimum efficiency. There are several really great ways you can totally screw up your landing pages. No really, it’s very easy! Before you become a victim of this unfortunate Read More…

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5 Ways Your Content Can Make Conversions Easier

  • By Robert Krenz
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  • Category: Content Marketing Tips

We often don’t think about conversions when creating our content. We’re focused on creating the latest, greatest piece of verbiage seen by man, and that’s all good, but at the end of the day, you must consider how to make your content work together with a conversion strategy if you hope to flourish. In reality, Read More…

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Five Tips to Energize Small Business Content Marketing

  • By Robert Krenz
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  • Category: Content Marketing Tips

Content marketing is where it’s at lately, and for good reason. Done properly, it can deliver large amounts of links, traffic and the resulting authority and rankings that go together with those. Nevertheless many small businesses find themselves in the unenviable position of having a wealth of great ways to market, and not nearly enough Read More…

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