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There may be few things more frustrating than spending a ton of time and effort on social media only to see those efforts go to naught when almost no one bothers to comment, engage share, or worst all, not click on your links.

It takes a great deal of effort to make your social accounts work effectively, and you need to do everything possible to see that your posts aren’t made in vain. Let’s check out 3 ways you can escape this social doomsday scenario, and build a thriving social media.

The right social media message can make you more relevant in the eyes of potential customers.

The right social media message can make you more relevant in the eyes of potential customers.

3 Ways to optimize your social posts for more clicks

Ask for Shares, Likes and Retweets – Don’t be shy about asking for what you would like. If your content offers value, perhaps all your readers need is a little nudge to get them acting. Engage at every opportunity, and do your best to speak up and get things started. Also, be sure that you are enabling social sharing on all your pages, so they have the ability to share.

Optimize your call-to-action – Simply sticking a link somewhere in your post doesn’t cut it. You need to tell the reader what to do, in no uncertain terms. Focus on the benefits they’ll get from taking this action, and how this may solve the problem they’ve got. The more specific you can get with it, the better. “Access your Free Report on How to Get the IRS Off Your Back” works considerably better than “Click Here”.

Share your images – You can’t help but have noticed the incredible growth of social networks that feature a lot of images, such as Facebook, Pinterest, Instagram, and YouTube. These sites are also extremely social sites as well as being image monsters. Your image could easily go viral among more than one site if you play your cards right. Be sure to take full advantage.

It’s your job to start the conversations, upload the images, post great content and ask for the actions. Do all this and you’ll surely see a lot more clicks!

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