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The Internet is more effective because it works at the convenience of the buyer; people go online and look for your business only if they are interested in you and your products. They are already interested and motivated customers when they arrive at your website. Other forms of advertising work at the convenience of the seller; you reach out to the customer while they are driving, reading or eating dinner. Even if they don’t ignore the ad, they may or may not be interested in your business or even in your market at all, and they may not be able to remember or take down your information. If they miss the ad or even just miss the contact details, they may never see it, or you, again.

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