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When the bare fact is that more than 75 percent of us can’t part ways with our smartphone to visit the bathroom, it’s time to declare that we are without a doubt a mobile-obsessed generation. It has so intricately woven itself into our daily lives that many of us can’t remember a time when it wasn’t so.

Mobile Marketing

Mobile marketing is no longer “coming.” It’s here.

What does this mean for marketers and businesses? It means that mobile is no longer coming, it’s here. Listed below are 5 observations that are going on now, and ways in which you can benefit from mobile today.

5 Ways mobile marketing is now a force to be reckoned with

  • Google – Google makes it abundantly clear that it is mobile first as far as they’re concerned. And they’ve got excellent reasons to believe this. We are all tied to our phones, and it is commonly the first device we reach for in our day. Not only that, studies show that 65 percent of all searches start off on a mobile platform.
  • Smartphones and other mobile devices – An average person owns 3.1 mobile devices. This is broken down as 85 percent carry a smartphone, 65 percent a laptop, 48 percent a tablet and 40 percent an mp3 player. To say mobile is ubiquitous is a bit of an understatement.
  • Nobody knows how to market on mobile – While two-thirds of businesses are trying to use mobile, few understand how to measure, implement or otherwise utilize the immense reach mobile affords. To illustrate further, a full one-third of businesses that say they use mobile spend less than an hour a week working it. Hmmm…
  • Responsive design – As email marketing is still by far the most valuable as far as ROI is concerned, having a responsive design in your emails is a must.
  • Mobile converts – The very best reason we’re sure that mobile is a dominant force now is that it converts better than any other medium. 70 Percent of mobile queries lead to an action within the hour, evidence that users who are out and about aren’t afraid to look you up and stop on by.

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