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How to Improve Your Local SEO in 7 Easy Steps

If you have a local business nothing is more important for you with respect to online marketing than to have your business appear in the local search results. To accomplish this, you need to make sure you perform enough local SEO to ensure a solid presence and listing.

Let’s have a look at a brief list of 7 handy tips that will surely improve your local SEO, and in so doing, very likely help with your local rankings as well.

7 Tips to improve your local SEO!

Be sure and use local keywords – You’ll have a tough time ranking for local search terms if you aren’t aware what they are for your business and niche. Good keyword research is a matter of delving deeply into the keywords the market is searching with, the words your competitors is using, and selecting words that lead to outcomes you would like. This can take some time and thought, but it is better done at the beginning than needing to retool later.

NAP data – Make sure your name, address and phone numbers, as well as all other identifying data is consistent across all your various web and social platforms. This really is key to keeping a good Google rank.

Local directories – Make sure you claim any listings you find on local directories, regardless of whether you actually created them or not. Take the time to optimize them to line up with all the rest of yours.

Use Google+ Local pages – Take full advantage of the Google+ local page, and you’ll discover this is an awesome way to engage with people, post content, and respond to reviews and questions in a social way.

Acquire reviews – Getting reviews about your products and services is vital to your local rankings. The social proof alone, combined with the citations (links) to your site are invaluable.

Get a mobile version of your site – The world is going mobile, and since half of all web searches are done on mobile and 95 percent of mobile users have searched for a local business on their smartphone, having a mobile version of your site is flat-out necessary.

Don’t neglect your social media profiles – Take a moment to update your social media profiles to mirror the same information you want displayed for all of your other listings. People do discover you on these, and they’re also listed in search quite often!

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