Welcome to Get Found!
Get Found! Local Online Marketing and Advertising Blog is a place where we research, discuss and present what works for getting small businesses found by their local customers on the internet. Our goal is to learn, educate and help grow small businesses, using the internet as our platform.
I’d like to introduce you to the first article of our new “Local Internet 101″ series; a set of entries geared towards helping small business owners coming from a bricks-and-mortar business who are making their first steps onto the internet.
If you’re new here, let me be the first to say “Welcome”. You’ve probably already experienced enough terminology, technology and new concepts to make your head spin. Well, the Local Internet 101 series is here to get you caught up to speed by walking you through some of the fundamentals of local online advertising for small businesses. We keep the concepts simple by relating internet terminology to real-world concepts that you’re all familiar with. By the time we’re done with you, you’ll have reduced your C.P.A., elevated your R.O.I. and know all of the ends and outs of S.E.O. (you’ll also be able to understand that sentence!)
Let’s get to it then, shall we? read more…
When one customer mentioned to me how great a feeling it was to see the family business on the first page of Google, I had to reflect on her excitement. Certainly, this was what we had promised and indeed what they had expected. So what added that extra edge? Her reaction sent me searching for an underlying message.
In listening to her, I realized that beyond the prestige of this business achievement, she was alluding to a bold new business persona, confident, proud and preeminent. Apparently as the new visibility had brought their business to the forefront, not only had the business arrived on the scene, but they as the business creators, had likewise arrived. read more…
One of the questions I’m asked most frequently by clients is “How will I know if customers can find my business online?”. Equally important is the question “Are customers are even searching online for my type of business?”.
The fact is, thousands of local customers search online daily for a variety businesses in their local area. In fact, a 2007 study by NPD group showed that 80% of customers searching online will eventually find a local business and follow up with a contact such as a phone call or store visit. But if they can’t find your business online, that contact is likely to be with one of your competitors. read more…
