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These days it’s not enough any more to get people to opt-in to your email list just by your invitation. You need to be able to give them something of value as an enticement to sign up if you wish to reach good numbers.

The conventional wisdom you’ll hear from people is to find an ebook, perhaps PLR content that you can give away freely for the opt-in.

There are a few problems with this approach. First, using PLR ebooks is a sure way to taint your own image before you’ve gotten started. A great number of are shared, and the content is often old and out of date, which can cast you in a poor light before you’ve even had the opportunity to get to know them. Second, it’s often not enticing enough to get the action.

Let’s see 5 ways people are creating Freebies that get the opt-in

  1. Videos – We all like to watch, and using a video to introduce yourself and your business is a terrific way to accomplish several tasks with one piece of content. People will often trust more after listening and viewing your content, and not only that videos are easily sharable and can get you far more reach for your efforts.
  2. Podcasts – In a similar fashion, a podcast can also work its magic as a video does, but with an added dimension: people listen to podcasts while on the move, when they’re unable to view. They also can find their way into the many podcast directories and iTunes.
  3. Short Reports or Ebooks – I know, I said that ebooks are taboo. What I meant though was unoriginal, rehashed ebooks. If you’re able to craft compelling, original content that is of true value, you’ll get the click!
  4. E-Courses – Packaging a course of study into an autoresponder series is a well tested way to convey valuable information that you can also use to lead to your desired action.
  5. Free Webinars – Another cutting edge way to engage with large groups of potential customers and clients in an exciting, multimedia way. They are getting easy to conduct, and if you have a Google account, you can have one going in minutes with Google hangouts.

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