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Visual marketing is coming to a screen near you. Actually, it’s already there! The practice of using videos, images and other content connected with some visual element, (such as blog posts) is getting massive attention now as these mediums show themselves capable of driving far more traffic and sales than simple text. The social world we live in fosters near-instant sharing of our visual content which, as we know, can go wide in seconds.

Social media is a foundation of visual marketing.

Since we now know that the human brain processes images 60,000 times faster than text, and 80 percent of visual content sticks with us as opposed to 20 percent of textual, it ought to come as no surprise that visual marketing is responsible for 84 percent more views and 94 percent more clicks than text.

What are some best practices for visual marketing?

Employ large doses of social media – Who hasn’t heard of Instagram, Pinterest, Facebook and YouTube? These social networks are excellent avenues for allowing you and others to share your visual content all over the place.

Make sure to add a visual aspect to your other content – Blog posts with images get clicked on far more than ones that don’t, and shares are correspondingly higher as well. There are lots of places to find great visuals, or you can make your own with resources like Canva and PicMonkey.

Optimize images and videos – Make sure you optimize visual content with accurate titles and keywords. This will not only help them rank better in the search results, but allow people to find them with a keyword search.

Use Slideshows and Infographics – Two very easy but extremely effective ways to utilize visual content is through the use of slideshows and infographics. These both are search engine darlings, and get tons of direct traffic and shares as well.

Now, just in case you need yet another piece of proof, gnaw on this for a moment: The typical user on Pinterest stays there for an average of 1 hour and 17 minutes, while the Twitter and Facebook get only 36 and 12 minutes respectively. Convinced?

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