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Find out why your local page isn’t appearing on Google Local

You have a local business and you depend on your local listings to bring you the business that keeps the doors open. Being found on the first page of Google is a major component in your business going forward.

While that’s natural, there’s usually a fairly easy to find reason for this decline, and as a local site owner, it’s your job to put on your Sherlock Holmes outfit and figure out what the matter is.

Getting your site back to its former high ranking might be a very simple solution, which can be remedied in a matter days. For some issues, it can take a bit longer. Let’s examine several of the more likely reasons your site might have dropped in the rankings, and what there is to do about it.

Several reasons why your local rankings may have fallen

  • Violating the Google Places Quality Guidelines – Fortunately for us, Google provides you a list of all the things they expect of a site to list in their local listings. If you violate these guidelines, you’ll likely begin a decline in your rankings.
  • Poor site information – Getting your NAP info wrong or inconsistent is a very common and easily correctable mistake. Make sure you have accurate names, addresses and phone (NAP) information on every platform you are on. Luckily there are several online tools to help you find any errors in this regard, and quickly fix them.
  • Inadvertent duplicate content – For those who have a site with multiple locations, it’s very likely you have been tempted to re-use the same content on each site. Don’t make this mistake. Make each page unique, and avoid this completely.
  • Nothing fresh in ages – Two reasons for this: first Google likes to see fresh relevant content, and second, your competition is doing it, and you will eventually be eclipsed by them if you stand by and do nothing. Constantly seek to add new content, seek new reviews and citations, and share socially. This will benefit your site in numerous ways.

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